Digital marketing is an ever-evolving and multifaceted field that has become essential to the success of any business.
It involves utilising digital channels such as search engines, webpages, social media and emails to reach potential customers and engage with them. With the rise of technology,
digital marketing has become increasingly more accessible and effective for businesses. In order to stay competitive in the modern world, it is crucial for brands to understand how to use digital marketing strategies and tactics to their advantage.